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BMI believes Nissan's need for a separate brand strategy comes in view of the company's commitment towards Links of London Argentina and the fact that its French partner holds a much bigger share in Argentina. We believe this difference has prompted the two firms to pursue independent sales and marketing strategies in the country. With Argentina one of Renault's strongest markets in Latin America, Renault is keen on firming its presence in the country. To that, the French carmaker revealed it is looking to use its manufacturing facility in Santa Isabel plant in Cordoba to help it develop vehicles, specifically Links of London Laughing Buddha Charm to the local market. Nissan's break up with Renault will therefore help the latter concentrate on a core strategy in Argentina. On the other hand, BMI believes that a separate marketing strategy will allow the Japanese carmaker to execute its Shift Mercosur plan, aimed at increasing the proportion of its Latin American sales. For growth in Argentina, we expect the carmaker to utilise its strong manufacturing networks in Aguascalientes and Jiutepec, Morelos in Mexico and Paraná in Brazil, allowing the carmaker to pursue its strategy for introducing a lowcost vehicle in these countries during Links of London Bunny Pink Charm . Nissan's ambitions will therefore be helped by Antelo's expertise in running Car One Argentina, the country's largest automotive retail business. The new agreement between Nissan and Antelo will commence from late , prior to which it will continue to be supported by Renault's operations in Argentina. Although BMI believes that the Argentine market is far from saturated, thanks to its low . vehicle ownership rate, we believe Nissan will face stiff competition from a large number of market leaders such as GM, VW and Peugeot Citroen However, the companies have kept their alliance intact for driving growth in the electric vehicles EV segment. In September , the RenaultNissan Alliance signed a letter of intent LoI with the Córdoba City Council to identify opportunities for EVs in Links of London PiG Charm. As part of the deal, the alliance will now look to increase investment in its plant in Santa Isabel. Under a memorandum of understanding MoU inked between the two parities, a joint working group will be formed to carry out feasibility measures to introduce EVs in the city. Commercial Vehicles Commercial vehicles accounted for just over of total vehicle sales in and fell close to compared with .